Organizations need to recruit and retain employees who are enthusiastic, energetic, intelligent and focused. Employees who are highly engaged with their work are more productive and less-likely to exhibit withdrawal behaviors such as absenteeism and burnout. The term engagement can describe behaviors and attitudes, which together can be challenging to define and measure. Depending on the size of the organization, measuring engagement can be conducted through a Voice of the Employee study that may include valid and reliable surveys, focus groups, and other methods of analysis.  The outcomes of these measurements and analysis contribute to specific and initiatives designed for your organization.